Why Is It important to have a brand identity for your business?
Have you ever wondered why big multi-national companies focus so much on branding them self strongly? or to have an unforgettable character? will if you have a business no matter the size of your business you might rethink the way you look at having a brand identity.
Here is why you should rethink:
First of all, we have to know what is brand identity? it is all the elements that are related to a certain product, service, company or even a person. Some of these elements are name, logo, tone, color palette, typeface and graphic elements which all create a perception in the customer’s mind about your brand.
Why should you invest in branding?
- Make it easy for the customer to buy
Compelling brand identity presents any company, any size, anywhere with an immediately recognizable, distinctive professional image that positions it for success.
- Make it easy for the sales force to sell
Strategic brand identity works across diverse audiences and cultures to build an awareness and understanding of a company and its strengths.
- Make it easy to build brand equity
A strong brand identity will help build brand equity through increased recognition, awareness, and customer loyalty, which in turn helps make a company more successful.
Check out this diagram: